We contribute to build a customer driven society in an increasingly complex world. We tend to do this by advising companies in domains such as customer experience and customer insight management, marketing, sales and service excellence, CRM implementations, digital marketing, sales force automation, data quality, customer analytics, contact center optimization, change management, business intelligence, … We have several delivery modes: consulting, outsourcing, interim management and staffing.
2800 Mechelen
BELGIUM
Tel. +32 (0) 15 281 281
Fax. +32 (0) 15 281 280
VAT BE 0460 598 857
info@4cconsulting.com
What do we offer ?
At 4C Consulting we believe that taking a fresh look at the way companies interact with their customers can create long-term competitive advantages and unique value. We use our experience to help our clients clarify their customer interaction strategies, deal with business issues in marketing, sales & customer service and implement solutions that really deliver what they promise. The proof is in the people : our consultants are seasoned business professionals that leverage industry, domain and technology best practices and proven methodologies with a clear focus on:
UPCOMING EVENTS:
At this moments there are no upcoming events.
NEWS:
* 4C Consulting received the "Trends Gazellen 2013" certificate for being a fast growing medium-sized enterprise!

We are proud to announce that we’ve received the “Trends Gazelle 2013” certificate in the category of the medium-sized enterprises for being a fast growing company! Want to see the certificate a bit larger?
* Donor Dialogue

Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help blood and plasma collection facilities be more efficient, productive and profitable, announced today that it has entered into a DRM Touch Support agreement with 4C Consulting, a Belgian CRM Consulting Company specializing in assisting organizations become more customer oriented. By providing technical support for Donor Dialogue's donor-based CRM solution (DRM Touch), 4C Consulting will be uniquely positioned to assist European Blood Services organizations to more effectively communicate with their donors and prospective donors using the DRM Touch product...
Read more >
* 4C Consulting became a 'company with a heart'!

During our monthly team meeting, we donated blood to Rode Kruis Vlaanderen. By doing so, we contributed to the lives of many people and this made 4C Consulting a company with a heart.
* 4C Consulting won the 2012 Vision Awards!
On September 12th, we won the 2012 Vision Awards, organized by BI-Community.org.
This award underlines the good work we did at Escapo and stresses that we are leaders in analytical forecasting and stock management.
If you are interested to read more in detail on the project we managed at Escapo, you can read our business case.
* Official IBM Business Partner
4C Consulting enters into a partnership with IBM.
We are now an official business partner for the Enterprise Marketing Management domain.
Click here for more info on Enterprise Marketing Management
* Official Veeva Systems partner
4C Consulting enters into a partnership with Veeva Systems.
More info on Veeva Systems and the partnership:
http://eu.veevasystems.com/meet-veeva/partners/
* 4C Consulting celebrates its 15th anniversary on 23/04/2012!
* 4C Consulting enters into a partnership with Selligent
March 14, 2012 - 4C Consulting chose to enrich its portfolio with Selligent Interactive Marketing, Selligent’s cross-channel campaign management, interactive marketing, and e-mail marketing solution.
With this partnership, Selligent and 4C Consulting provide solutions to businesses seeking to improve customer experience and value through effective, interactive cross-channel campaigns.
More info:
http://www.4cconsulting.com/4c-consulting-enters-partnership-selligent
* Customer Experience & Candidate Experience
December 3rd, 2011 - Geert Martens, Customer Experience Practice Leader of 4C Consulting, did a survey on the experiences candidates have while looking for a new job.
His insights were published in the Vacature Magazine on December 3rd.
Find out what candidates think and feel during their journey for a new career.
More info:
http://www.4cconsulting.com/customer-experience-candidate-experience
* 4C Consulting proudly presents it's exclusive partnership with Faster Forward.
More info:
http://www.4cconsulting.com/partnership-faster-forward
PAST EVENTS:
* IBM Performance 2012
4C Consulting was proud to be sponsor of this large IBM event on November 13th 2012 at La Hulpe.
* Breakfast Seminar:
"Analytical Forecasting"
This seminar is designed to provide insights into the various aspects of analytical forecasting and will also look at the role software plays in forecasting.
* Cloudforce Social Enterprise Benelux 2012 - Breda

June 21, 2012 | Chasse Theater | Breda, NL
The Evolution of Cloud Computing - Social, Mobile and Open
You've seen the vision for the Social Enterprise - to leverage social media to connect with customers and employees like never before. On June 21st 2012 you had the opportunity to join 4C Consulting and salesforce.com on the Cloudforce event to find out how the leaders of the Social Enterprise revolution have turned that vision into reality.
More info:
http://www.salesforce.com/nl/cloudforce-breda/
* Breakfast Seminar:
"CRM in the Cloud Driving Business Transformation"
This Breakfast Seminar on Wednesday May 30th will give provide you practical insight in the CRM journey, the choices and the approach.
More info and registration:
http://www.4cconsulting.com/seminars
* Breakfast Seminar:
"Operational Efficiency vs Customer Engagement in Contact Centers"
This Breakfast Seminar on Wednesday April 25th will give you ideas, strategies and solutions to help you balancing the critical issues in your contact center.
More info and registration:
http://www.4cconsulting.com/seminars
* Nice to Know You!
The customer intelligence knowledge series.
4C Consulting and the Internet Marketing School were proud partners of this 2nd edition of Nice te Know You on May 15th 2012, an initiative of SAS.
This year the speakers handled topics on how to manage your customer experience with focus on customer intelligence.
More info:
www.nicetoknowyou.be
* November 2011:
Internet Marketing School:
Digital Marketing Training for Marketers.
Is online marketing the missing link in your currect marketing mix? Do you want to discover how your target group use digital media? How visitors on your website find you using online search engines? What you can learn from what is said on social media about your company? Or is the response of your e-mail campaign not what you've expected it to be?
The Internet Marketing School is an independent training centre for digital media. You learn how the right tools can contribute to obtain your objectives through practical and instant applicable trainings.
The trainings are for everyone who is interested in or impacted by digital channels:
- Segement marketers
- Product managers
- Campaign managers
- Research professionals
- Marketing & Communication managers
- Entrepreneurs
- ...
The training takes 5 days and is given in Dutch. 10 topics will be discussed, during 3 hours per topic.
The lessons are given by domain experts who will use real practical business examples.
More info: www.internetmarketingschool.be
* 23/11/2011
Breakfast Seminar:
Customer Value: a Look into the Future
More info: www.4cconsulting.com/seminars
* 06/10/2011
SAS Forum Belux 2011
4C Consulting was sponsor at this SAS event.
What's the value and importance of SAS for businesses and consumers?
That's what you will discover during this year's edition of our Belux Forum.
What will you get by attending?
- Customer presentations from different industries
- Keynote presentations by Jim Davis, Senior Vice President & Chief Marketing Officer SAS, John Lovett, author of Social Media Metrix Secrets, and Mark Torr, Director Global Technology Practice SAS
- Hands-on workshops where you can try SAS.
- Updates about the latest trends and solutions
- Networking time to share experience and knowledge
- Sponsor booths with specific domain or industry expertise
- SAS Experts available for one-on-one meetings
More info:
http://www.sasforum.be
* 26/05/2011:
Breakfast Seminar:
Customer Experience in a Digital Age.
On May 26th 2011 we had our latest Breakfast Seminar.
We are delighted that so many people wanted to come and listen to our story about Customer Experience and we are happy with all the positive reactions we received afterwards.
"Great customer (prospect) experience!"
"The seminar is very inspiring and informative, amusing to some extend (I am talking about my emotions!). It also points to the future directions of building up customer experience with pioneering examples..."
If you want to be informed about our next events or if you want more information about our projects and offering, just send us an e-mail (info@4cconsulting.com) or call 015/281.281
Click here for a detailed summary of our latest Breakfast Seminar and to see the pictures of this event.
Finance & Insurance
ABN-AMRO
American Express
Bank van De Post / Banque de La Poste
Banksys
BNP Paribas Fortis (more info about the project we did)
Cofidis
Delta Lloyd
Deutsche Bank
Federale Verzekering
Fortis AG
Generali
ING Bank
ING Insurance
KBC (more info about the project we did)
KD Group
NLB
Portima
Rabobank
Record Bank (more info about the project we did)
Santander
Vanbreda
Telecom, Media & Utilities
Base
Belgacom
BT
Concentra (more info about the project we did)
Corelio
Electrabel
Eneco
France Telecom
GDF Suez
IPG Group
KPN (more info about the project we did)
MCI
Mobistar
Multichoice
Nuon
Onephone
Optimus
Orange
Persgroep
Priority Telecom
Proximus
Sanoma Magazines (more info about the project we did)
Scarlet
Sibelga
Tele2
Telenet
Truvo (more info about the project we did)
UPC
Versatel
Vodafone
Wolters Kluwer
B2B Services, Healthcare and Public
Acerta
ADP
Akzo Nobel
Artilium
Autogrill
Belastingsdienst
bpost
Christelijke Mutualiteit
Colruyt group
Corporate Express
De Lijn
DHL
EPS
Euromut
FAGG
Intergraph
ISS
Mazda
Mio
Nationale Loterij
Nexans
NMBS
Océ
Onafhankelijk Ziekenfonds
Provincie Antwerpen
Rode Kruis Vlaanderen
Safmarine
Sapa
Securex
Septentrio
Siemens
Teleroute
Toyota
VAB
Van de Velde
VF
Pharma
Dupont
Elanco
Escapo (more info about the project we did)
GlaxoSmithKline
Innogenetics
Janssen-Cilag
Janssen Animal Health
Novartis
Pfizer
Sanofi Aventis
Schering
Tibotec Virco
Wyeth
Zeiss
4C Consulting is proud to actively support Vanakam vzw.

The purpose of Vanakam vzw is to give girls from Tamil Nadu, South-India, who are orphans or half-orphans, the chance to go to school.
Starting from a familial sphere where the children can really feel at home, and this maybe for the first time, they will later be counseled in their professional and familial steps they want to take. Vanakam vzw makes a stand for girls who are still far too often discriminated against in India, especially in the countryside.
Vanakam vzw has an eye for the integration of about twenty countryside villages in this project. By providing basic medical care and employment for the local people in all projects which they develop. After all, integration and participation lead to self-sufficiency and is the only key to a successful project.
More info: www.vanakam.be

- Accumulated years of experience: more than 800
- Average Age: 38
- Geography: continental Europe
- Typical Industry Sectors: Telecom, Utilities, Banking, Insurance, Pharmaceuticals, Media, Distribution, B2B Services
- Type of Industry: B2B, B2C, business through distribution partners/networks
The name 4C Consulting is deducted from Philip Kotler who transformed in his book the traditional 4P's (Product, Price, Place and Promotion) into the following 4C's, meaning :
Customer
Cost
Convenience
Communication
We have translated those into our 4C's, namely :
Customer Value
Contribution
Convenience
Communication
We help companies transform from a product-oriented towards a customer-oriented business model.
Our Vision:
We contribute to build a customer driven society in an increasingly complex world.
Our Mission:
We are trusted advisors in customer interaction.
We help our clients realize a higher return on their customer interactions through smarter solutions in marketing, sales and customer service.
Our Values:
Passion |
Can do |
|
| For our Customers | Pragmatic | |
| For our job | Result Oriented | |
Respect |
Inspire |
|
| Promises | Foresee | |
| Colleagues | Challenge | |
| Customers | Smarter | |
| Competitors | ||

Excellence
Excellence
Excellence
Customer Experience Management
Emotional customer engagement. That is what will separate future market leaders from their competitors, that is what separates today’s customer experience (CeX) leaders from the majority of companies.
Emotionally engaged customers –being it empowered consumers (B2C) or buyers (B2B)- increase top-line growth and improve bottom-line performance: (1) they generate additional value and (2) they reduce overall operating costs.
To emotionally engage your customers you must consistently deliver a desired and deliberate customer experience, across all customer touch points and all stages in the customer life cycle.
As an exclusive partner of Beyond Philosophy, 4C Consulting offers a unique set of services that help you define, assess & realize your customer experiences and customer interaction strategies:
- Customer Experience Statement
- Naive-to-Natural Assessment
- Emotional Signature
- Moments of Truth Transformation
- Experience-driven complaints handling
- Unique Customer View
- CRM Roadmap (program definition, scope, planning & budgeting)
Customer Interaction Management
4C Consulting offers clients expertise in the design, implementation and management of customer interaction centers (customer service, helpdesk, inside sales, ….).
We have developed a framework of best practices that are used by our consultants to audit contact center operations, identify performance gaps, and recommend pragmatic, actionable solutions. 4C Consulting understands the complexity of the customer interaction environment—that success is based on the critical integration of people, process, and technology to deliver a superior customer experience. Whether you are seeking to reduce costs through self service initiatives, process re-engineering, or consolidation, we provide the leadership and insights essential for success. Our consultants bring both operations and consulting experience to each engagement and can help your organization develop the diverse skill sets required for successful customer interaction management. Regardless of your operational mandate —sales, service, or marketing— our customer interaction consultants can help you optimize operational efficiency, improve customer satisfaction, and generate additional profits.
Our specific customer interaction focus:
- Contact center health check
- Contact center maturity assessment
- Quality assurance
- Contact center design & transformation
- Multi channel strategy
- Social media integration
- Contact strategy
Please click here for our open vacancies.
Our excellence centers enable smarter approaches to marketing, sales and customer service operations applying best practice and 4C Consulting proprietary maturity models.
In our Marketing Excellence center we specialize in:
- Marketing maturity assessments
- Digital marketing
- Non-response analysis
- Campaign management & automation
- Campaign management outsourcing
- Marketing resource management
Please click here for our open vacancies.
Our excellence centers enable smarter approaches to marketing, sales and customer service operations applying best practice and 4C Consulting proprietary maturity models.
In our Sales Excellence center we specialize in:
- Sales process optimization
- Sales portfolio management
- Partner management
- SFA management and automation with Salesforce.com
- Sales middle office (in- & outsourcing)
- Training & coaching
Please click here for our open vacancies.
Our excellence centers enable smarter approaches to marketing, sales and customer service operations applying best practice and 4C Consulting proprietary maturity models.
In our Service Excellence center we specialize in:
- Customer care process optimization
- Customer service automation with Salesforce.com
- Self service strategy & management
- Complaints handling
- Customer interaction center optimization
Please click here for our open vacancies.
Customer insight management enables the transformation of customer and market data into actionable insights through high-end data analytics. 4C Consulting applies a structured approach which provides measurable results, caring about all relevant customer data from source to action.
The customer insight specialists at 4C Consulting focus on:
- Reporting
- Data quality
- DI (marketing data mart, customer data mart, ...)
- Analytics with SAS (segmentation, predictive modeling for cross sell & up sell, churn prediction, campaign optimization, forecasting, profiling, scoring, ...)
Please click here for our open vacancies.
Established in 1997, 4C Consulting has successfully completed more than 600 consulting projects in more than 20 countries. As pragmatic consultants, our strategic objective is to preserve and grow our clients’ value, through above-average project returns and below-average risks.
Our consulting professionals combine industry experience and specialized skills in the fields of customer interaction, management and customer insight management with a strong focus on marketing, sales and customer service.
Please click here for our open vacancies.
Our outsourcing professionals enable you to delegate (parts of) your customer interaction operations. We can help you in designing and/or executing outsourced tactics ensuring specific results, we can help you to insource specific marketing, sales and service processes.
Specific outsourcing domains for our clients to date: marketing campaigns, sales support and customer analytics.
Please click here for our open vacancies.
Leveraging on the skills and experience of temporary management capacity gives an absolute added value to companies who face company-wide changes, transformations or new (market) developments.
Due to years of experience and a mature skill set, our interim management professionals are able to integrate fast in a company, to anticipate on certain challenges and to solve problems in an objective and independent way.
Please click here for our open vacancies.
Our staffing consultants are ultimately focused on bridging the gap between your permanent resource need and the labour market. They specialize in sales, marketing and customer care profiles and leverage on profound industry knowledge. Following a detailed analysis of the client needs, they offer tailor made recruitment & selection solutions aligned with the market and vacancy complexity.
Please click here for our open vacancies.
NEWS FROM OUR CONSULTANTS
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Passion
Can do
Respect
Inspire